USA Network invites you to spend your summer with television's most original characters. This month, USA proudly presents six original series—four returning favorites and two new series.
It will be a summer of surprises and
non-stop action, old friends and fresh faces. Only on USA, where Original
series are all new, all summer long.
After agreeing on Summer Blue 285C, I worked directly with Events / Marketing / SVP of Network and created a "look" for our summer screenings. I designed all collateral, from the program trifolds to
the menus.
I designed the print collateral for the screenings including banners, t-shirts, lanyards, programs, postcards, water bottle labels and poster giveaways.
There were also ads that ran to promote these screenings: in the New Yorker, Entertainment Weekly and in the subway for New York, in the LA Times for LA, San Fran Chronicle for San Fran and Chicago Tribune for Chicago.
The Character Project short films are available to consumers through a
multi-day touring exhibition beginnin
g in New York City on Friday, May 13th (see here) and visiting Los Angeles,
San Francisco and Chicago. Audiences
in these cities will be invited to visit customized screening capsules as
unique as the films that inspired them.
In order to promote the NY container screenings for the Character Project
short films, I designed the cover wrap
for Friday's AM New York issue. This included the times/locations of the screenings and brief intro to CP, as
well as the movie posters and short descriptions of each short.
USA partnered with RSA Films and Ridley
& Tony Scott to once again turn a lens on America's characters, this time through
the medium of the moving image. There were two VIP Screenings of the Character Project short films, in LA and NY, and I
did all the print/some digital collateral for the event.
For USA's Upfront Event at Lincoln Center
this year, I resized and cropped all the
new retouched photographs for use in projections, kiosks, cubes outside and inside the venue.