I designed this ad spread for Boutique 1 in Dubai using the SS2010 ad images.
I designed this newsletter for DVF.
I designed cards for every domestic DVF store announcing the different ways to contact/follow the stores. This card is
for the DVF New York store.
I designed this press invite using the Fall 2010 graphic.
I designed many directives including this one for the Coterie event.
I designed this 4x6 card to promote the DVF intranet.
I designed this press invite for Brazil.
I designed this newsletter for DVF.
I designed this card for the DVF Las Vegas store customers.
I designed this Black and White ad
for the Charity Journal.
I designed this ad for Alothman, featuring the new Spring Collection.
1. I designed this 2-page color spread
ad for 20/20 Magazine.
2. This banner was designed for Plaza 66 in Malaysia.
3. I set up this ad for Kazan using a Fall 2009 Ad Campaign image.
I was asked to conceive a board game concept for the sales associates. CandyLand was my inspiration. Each eyewear style has its own place on the game. Once a style is sold, one places a DVF lip sticker on the signature pattern place card.
I designed this invitation for an Ort event being held at the DVF Shop on Melrose Avenue.
This card was used in the PR Gift Card package, which was hand delivered to contacts in my PR Packaging.
The gold type was foiled and the edges of the card were also gold.
This card, which was printed on clouded vellum, was placed inside the holiday card.
This card was designed to announce the arrival of the Resort 2009 Collection.
5x7
I redesigned this card in time for the new store sale directive 2009.
DVF stores often announce offers
on their "bounce back" cards. In the name of Jewish Care, DVF offers 100 pounds off a DVF London customer's next purchase of 300 pounds of more.
Here you can see the front and back of the card.
To celebrate the first "T de Telva" in Spain, DVF decided to give a discount to DVF Spain customers on their next purchase. I designed this two-fold
card, and the discount card that can be found inside.
This Discount Card acts like a credit card and lives on the inside right page of the Promotional Card.
This vellum and paper envelope was conceived as an economic yet luxurious solution to the new holiday PR Gift Card Package packaging. After considering several options for the envelope to close (seal, sticker etc.), the ribbon was the best option.
These are some options for an iPhone cover with a signature/lip theme.
Prepared file for mural painters using
the lip explosion pattern and the DVF logo. New DVF mural can be seen from
the Highline, 14th and Wash. St., on the
West Side of NYC.
I conceptualized this frosted sticker that will go on the store's doors during sales.
Working directly with my boss, the Creative Production Manager at DVF, I have set up several directives for new store openings and redesigns of store layouts. This means setting up files with new signage and barricades.
Right outside the NY shop filming
for an eyewear project the studio was working on and one part involved
Diane in a DVF taxi cab. I designed
her fake license for the video.
While thinking about redesigning DVF stores' window displays, mock-ups are often required for visualizing. Throughout my time at DVF, I helped conceptualize different concepts, using different ad campaign images and dimensional logos.
I mocked-up what the Elle shop Japan website would look like for the DVF page, using a Fall09 Trend mailer image and the logo.
As DVF stores were becoming more involved with social networking, such
as twitter, I assisted with the design
of the pages: logo color for each store and a relevant background image.
DVF was thinking about making mobile/computer wallpapers available
for people online. I was asked to design several options and then conceptualize
a widget (bottom right) for online.
I designed this e-mail blast that went
out to all those who have signed up
to receive updates from DVF.
DVF Belgium hosted the launch and signing of Windels' new book. They decided to send out en e-mail blast,
which I designed.
After the Spring 2010 Runway show, there were exclusive days for the Press to come in and review the collection. I designed these invites.
I recently designed the look of the new iPhone App. It should be launched in January.