The logo suggests the reflective
qualities of water as well as the
element of balance and control.
Aspen Design Challenge presented
the task of communicating the global water crisis and inspiring action. The
idea here was to create a large-scale urban presence that was interactive
with its environment. The billboard
spills onto surfaces when it rains.
My team, the Hydroholics, created a
5 step program that provides personal meaning and context to the global
water crisis and distills the information into manageable chunks. These t-shirts and paper towel product are only a few ways that the Hydroholic message can
be spread.