I designed many directives including this one for the Coterie event.
Prepared file for mural painters using the lip explosion pattern and the DVF logo. New DVF mural can be seen from the Highline, 14th and Wash. St., on the West Side of NYC.
I conceptualized this frosted sticker that will go on the store's doors during sales.
Working directly with my boss, the Creative Production Manager at DVF, I have set up several directives for new store openings and redesigns of store layouts. This means setting up files with new signage and barricades.
Aspen Design Challenge presented
the task of communicating the global water crisis and inspiring action. The
idea here was to create a large-scale urban presence that was interactive with its environment. The billboard spills onto surfaces when it rains.
While working at Paganucci Wolfington during the summer of 2008, I worked
on a few new ideas to bring Joe Boxer back. To try and reach the ordinary Joe
of today, the campaign suggests that anyone can wear the brand, taking a humorous approach.
Taking over several tour buses in New York City seems like the perfect guerilla approach. Comedians could be giving tours of the city.