While working at Paganucci Wolfington during the summer of 2008, I worked
on a few new ideas to rebrand BM.
This logo concept draws on Badgley’s current elegance and association
with old hollywood glamour.
I designed this logo for the Scholarship Fund at Brown University. It is now on their website.
After months of going back and forth with this client, we finally came up with a solution. It represents the rural and urban connections, global development, getting outside of the box, youth empowerment and potential... The hands connect and the shape looks like a globe.
The logo suggests the reflective qualities of water as well as the
element of balance and control.
The concept draws on making an Antiques Consultant's identity look
hip and yet still relate to the old,
which is what the swatch and color palette suggest.
I designed the logo based on the Union Square Ballroom logo, since they wanted visual consistency within the venue.