I designed the layout and architecture
of this site, and then art directed and consulted during the building and programming process. Scheduled to
come out later this year, it has already gotten a lot of press due to its controversial star, Ai Weiwei.
Being aware of the limitations of the
web, my simplistic approach lends itself well to the Chinese version of the site. There is a lot of social media integration as well as other interactive elements.
I designed and worked directly with
a printing house, Amerikom, to produce Peter Som's Fall 2011 Collection Lookbooks.
I also uploaded the new looks to Peter Som's Website.
I updated the minisite background for the AOTL page with the two sponsor logos. I also worked on the new purple rollover promo tile on the right of the page.
I designed the skin for sundancechannel homepage, which promotes the All On
The Line show. I also worked on the rollover promo tiles.
For the Design Awards Party in Miami, I designed coasters, napkins, brochures, banners, decals, menus and tent cards.
Art Director: Jill Sabato
After compiling/designing the printed
sales deck for the Global Bazaar Event
(lots of image research was involved),
I transported the presentation to the
iPad. We added dynamic elements to
this edition, with audio clips, videos and slideshows, to give the viewers of the
deck a glimpse into what Travel + Leisure is envisioning for the event.
Art Director: Jill Sabato
Because of ad placement issues for digital magazines on the iPad, we
decided to create an Advertiser TOC that would be placed at the beginning of the issue so that consumers could tap the
ad thumbnail and jump directly to the ad. This way all advertisers are given priority. I conceptualized and designed this page taking visual cues from Edit.
Under my Art Director's guidance, this is the second Advertiser TOC that has been created for the T+L issues. Download
the T+L Family App here.
Because of ad placement issues for digital magazines on the iPad, we
decided to create an Advertiser TOC that would be placed at the beginning of the issue so that consumers could tap the
ad thumbnail and jump directly to the ad. This way all advertisers are given priority. I conceptualized and designed this page taking visual cues from Edit.
I've been in charge of iPad-related things in our department (ie. designing ads, adding functionality to pages, creating decks for the iPad), while always being directed by my Art Director. Download the T+L App here.
Using the ad that ran in our magazine as a base, I created this interactive ad for the iPad. The features include an in-app browser, a slideshow and a video.
I've been in charge of iPad-related things in our department (ie. designing ads, adding functionality to pages, creating decks for the iPad), while always being directed by my Art Director. Download the T+L App here.
Using the ad that ran in our magazine as a base, I created this interactive ad for the iPad. The features include an in-app browser, a slideshow and a video.
I've been in charge of iPad-related things in our department (ie. designing ads, adding functionality to pages, creating decks for the iPad), while always being directed by my Art Director. Download the T+L App here.
I was given the opportunity to fully manage the holiday card for 2011, from conceptualizing to printing. I had the cards printed on uncoated stock and
after many color palette choices, decided on some great metallic colors.
Front: "Extraordinary People have Extraordinary Wish lists." On the inside, there is a post it note that has post it adhesive on the back that can be used and reused many times. This is meant to be filled in by whoever receives this card. My co-worker, Philip Schumacher, did the handwriting.
As a thank you to Pepcid, Food & Wine and Travel + Leisure decided to put together a package including a food truck with a roof label with our logos, as well as a double-sided tweet cheat sheet with all of the top food trucks around the city--both sweet and savory. We then packaged the gift in a see-through foil envelope.
Art Direction: Jill Sabato
USA Network invites you to spend your summer with television's most original characters. This month, USA proudly presents six original series—four returning favorites and two new series.
It will be a summer of surprises and
non-stop action, old friends and fresh faces. Only on USA, where Original
series are all new, all summer long.
After agreeing on Summer Blue 285C, I worked directly with Events / Marketing / SVP of Network and created a "look" for our summer screenings. I designed all collateral, from the program trifolds to
the menus.
I designed the print collateral for the screenings including banners, t-shirts, lanyards, programs, postcards, water bottle labels and poster giveaways.
There were also ads that ran to promote these screenings: in the New Yorker, Entertainment Weekly and in the subway for New York, in the LA Times for LA, San Fran Chronicle for San Fran and Chicago Tribune for Chicago.
The Character Project short films are available to consumers through a
multi-day touring exhibition beginnin
g in New York City on Friday, May 13th (see here) and visiting Los Angeles,
San Francisco and Chicago. Audiences
in these cities will be invited to visit customized screening capsules as
unique as the films that inspired them.
In order to promote the NY container screenings for the Character Project
short films, I designed the cover wrap
for Friday's AM New York issue. This included the times/locations of the screenings and brief intro to CP, as
well as the movie posters and short descriptions of each short.
USA partnered with RSA Films and Ridley
& Tony Scott to once again turn a lens on America's characters, this time through
the medium of the moving image. There were two VIP Screenings of the Character Project short films, in LA and NY, and I
did all the print/some digital collateral for the event.
Now, the Character Project short films are available to consumers through a multi-day touring exhibition beginning in New York City on Friday, May 13th and visiting Los Angeles, San Francisco and Chicago. Audiences in these cities will be invited to visit customized screening capsules as unique as the films that inspired them.
For USA's Upfront Event at Lincoln Center
this year, I resized and cropped all the
new retouched photographs for use in projections, kiosks, cubes outside and inside the venue.