I came up with a concept and worked with the Art Director to design and format the DVF iPhone App., which was launched in January. This is the first draft and has been tweaked since.
I designed and worked directly with
a printing house, Amerikom, to produce Peter Som's Fall 2011 Collection Lookbooks.
I also uploaded the new looks to Peter Som's Website.
Peter Som asked me to update his
website with the Spring 2011 collection photos. I did this after having designed the Spring 2011 lookbook.
I designed the skin for sundancechannel homepage, which promotes the All On
The Line show. I also worked on the rollover promo tiles.
I designed new rollovers for this page: Get, The, Series, Download on iTunes needed all new graphics.
For the different Top Ten categories on sundancechannel.com, sometimes when no photo is provided, there is a number graphic there to remind you where you are in the list of things that you are browsing.
I layered different textures and the font /colors being used on the site to make these realistic graphics.
Launch Site
For the Design Awards Party in Miami, I designed coasters, napkins, brochures, banners, decals, menus and tent cards.
Art Director: Jill Sabato
Because of ad placement issues for digital magazines on the iPad, we
decided to create an Advertiser TOC that would be placed at the beginning of the issue so that consumers could tap the
ad thumbnail and jump directly to the ad. This way all advertisers are given priority. I conceptualized and designed this page taking visual cues from Edit.
I've been in charge of iPad-related things in our department (ie. designing ads, adding functionality to pages, creating decks for the iPad), while always being directed by my Art Director. Download the T+L App here.
Using the ad that ran in our magazine as a base, I created this interactive ad for the iPad. The features include an in-app browser, a slideshow and a video.
I've been in charge of iPad-related things in our department (ie. designing ads, adding functionality to pages, creating decks for the iPad), while always being directed by my Art Director. Download the T+L App here.
I was given the opportunity to fully manage the holiday card for 2011, from conceptualizing to printing. I had the cards printed on uncoated stock and
after many color palette choices, decided on some great metallic colors.
Front: "Extraordinary People have Extraordinary Wish lists." On the inside, there is a post it note that has post it adhesive on the back that can be used and reused many times. This is meant to be filled in by whoever receives this card. My co-worker, Philip Schumacher, did the handwriting.
For our USTOA event in New Orleans coming up, I designed this guide to
its happening eateries and nightlife destinations, hand-picked by some
of Amex Publishing's staff. These
will be handed out at the event.
Art Director: Jill Sabato
For the launch of our new iPad App,
we decided to design these promo
cards that highlight the App's key
features. Since the App provides four
different cover options, we decided to
make a set of these cards, all with
the same info on the back.
Art Director: Jill Sabato
Download App here.
Along with Art Director Jill Sabato, I conceptualized a packaging idea for
a room drop for Issey Miyake. The components were: a perfume sample,
a pamphlet, and a letter from our publisher--each custom-written per
hotel. These dropped in three different hotels around the country.
All three elements were placed in a
muslin bag that we had stamped. We really loved getting these together.
For our TAAB Chicago event in October, the VP/Publisher and the Editor-in-Chief
of Travel + Leisure hosted a Private Cocktail Reception at the Elysian Hotel. This was the e-vite that went out.
Art Director: Jill Sabato
Travel + Leisure, along with luxury
travel site Luxury Link, launched an invitation-only, private sale travel
website for luxury travelers called Vacationist. This is an inbook ad promoting the new website. The
launch of the ad can be found in
the August Issue.
The Amex Pub.-owned magazine,
Travel + Leisure, along with luxury
travel site Luxury Link, launched an invitation-only, private sale travel
website for luxury travelers called Vacationist. This site offers limited-
time offerings to members at top
hotels. My logo was chosen for
the identity of the site.
USA Network invites you to spend your summer with television's most original characters. This month, USA proudly presents six original series—four returning favorites and two new series.
It will be a summer of surprises and
non-stop action, old friends and fresh faces. Only on USA, where Original
series are all new, all summer long.
After agreeing on Summer Blue 285C, I worked directly with Events / Marketing / SVP of Network and created a "look" for our summer screenings. I designed all collateral, from the program trifolds to
the menus.
In order to promote the NY container screenings for the Character Project
short films, I designed the cover wrap
for Friday's AM New York issue. This included the times/locations of the screenings and brief intro to CP, as
well as the movie posters and short descriptions of each short.