Consulting
Rachel runs her own small consultancy as a fractional design executive where her approach is informed by experiences both in-house and agency side. She can help a company through a transitional period or be leveraged as a cost-efficient way to introduce top-tier thinking into an organization.
What is fractional leadership?
Whether you’re an early-stage startup founder or a resourceful hiring manager, it’s hard to identify the best design leader for your long-term needs. Fractional leadership is a flexible model where organizations engage seasoned professionals to drive design initiatives for a fraction of the time (on a part-time or per project basis).
As an interim executive, Rachel can bring a wide range of benefits to businesses, making her a valuable asset to any team without the need for full-time employment. She provides fresh perspectives, operational best practices, mentorship and skill development, cross-functional collaboration, and valuable guidance to enhance the overall design capabilities and outcomes of the organization.
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Why not hire a full-time design leader?
Navigating the hiring process for a full-time design leader can be risky, time-consuming, and expensive. A bad hire can also have detrimental effects on company culture. Opting to work with Rachel offers a flexible and lower-commitment solution, ideal for situations where time is of the essence and you need to quickly bring your ideas to life without the potential risks associated with a permanent hire. Additionally, as the partnership evolves, she can help you build your own dedicated creative team.
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Does this model really work?
Rachel leverages a hybrid approach that combines asynchronous productivity with focused synchronous discussions. She will build in dedicated blocks of time for alignment meetings for strategy and project goal discussions and the remaining time is dedicated to individual work, where timely updates will be provided and work in progress will be shared via slack or email. A fan of value-based pricing, Rachel always seeks to build a process that ensures efficient collaboration while maximizing productivity.
If this is what you’re looking for, feel free to schedule a call to learn more. From there, a co-created partnership structure can be crafted based on goals, deliverables, and available budget.
Interim Creative Director, Design
Nov. 2024 – Present
Fractional Head of Creative
May 2024 – Oct. 2024
Interested in working with Rachel?
While she is booked through May 2025, Rachel would still love to hear from you.
Fractional Digital Design Lead
Jan. 2024 – Mar. 2024
Fractional Executive Creative Director
Jul. 2024 – Oct. 2024
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Coaching New People Managers
Rachel helped Coalition’s Associate Creative Director navigate the shift from an individual contributor (IC) role to a manager (M) role and understand how to scale her / her team’s impact.
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Shaping Employee Experiences
Rachel caught up with Grey New York’s Internal Culture and Communications team and shared ideas about how to uplevel their Design Org’s upcoming field trip employee experience.
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Acting as Client-Facing Partner
Rachel stepped in as the Fractional Executive Creative Director for a major brand identity project, pitched the work directly to clients, and guided all creatives throughout the process.
Specific projects that Rachel has worked on to date include influencing the development of creative agency Giant Spoon’s publishing arm, which resulted in American Express’ digital lifestyle magazine Departures; developing Airbnb’s first-ever internal brand playbook in partnership with their in-house internal comms team; reshaping employee experiences and design critique programs for Dropbox’s in-house design team; leading a brand identity project
for Warner Bros. TV via agency loyalkaspar; and taking on a fractional head of creative gig for her former employer Godfrey Dadich Partners.
